We stopped tolerating lag years ago. Today, entertainment must be instant...

https://wiki-zine.win/index.php/What_is_Onboarding_Friction_and_Why_Does_It_Kill_Apps_for_Me%3F

We stopped tolerating lag years ago. Today, entertainment must be instant because our time is split into micro-moments. Fast loading is now the baseline, and smart personalization is how you keep us