Trying to bury negative news by pushing it down with new content is like...

https://dibz.me/blog/why-is-removal-called-the-gold-standard-in-reputation-management-1081

Trying to bury negative news by pushing it down with new content is like putting a bandage on a deep wound. Suppression never truly solves the problem because the original damaging link still exists, waiting to resurface whenever the algorithm shifts