Stop chasing vanity metrics. Focus on the ones that actually drive growth, like...

https://wiki-cable.win/index.php/My_WooCommerce_traffic_is_up_but_sales_are_down_-_what_should_I_check%3F

Stop chasing vanity metrics. Focus on the ones that actually drive growth, like your conversion rate and AOV. Since cart abandonment hits 78%, you need a plan to win back those lost sales