Scaling into Europe is a headache when your site starts cannibalizing itself....

https://www.bookmark-friend.win/tired-of-watching-your-traffic-crater-during-a-multi-market-rollout-you-re-not

Scaling into Europe is a headache when your site starts cannibalizing itself. We’ve all seen the traffic cliff after a messy migration or a rogue hreflang conflict that wipes out your organic visibility