Rank tracking is failing us. With AI Overviews causing a 30% CTR drop across...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is failing us. With AI Overviews causing a 30% CTR drop across our EU markets, chasing keywords is a distraction. Users are finding answers in zero-click searches, meaning we must shift our focus to AI visibility