Procurement teams often stall on SEO retainers because they lack verifiable...

https://wiki-view.win/index.php/How_Labor_Cost_Geography_Drives_SEO_Retainer_Spreads:_A_Procurement_Guide

Procurement teams often stall on SEO retainers because they lack verifiable market benchmarks. If your board demands agility and shorter-term agreements, you need hard data to justify the spend