Online reputation management (ORM) is about reclaiming your digital narrative....

https://source-wiki.win/index.php/How_Do_I_Set_a_Baseline_Before_Starting_Reputation_Management%3F

Online reputation management (ORM) is about reclaiming your digital narrative. Instead of fighting negative results head-on, we focus on building a robust, high-authority web presence that naturally outranks unfavorable content