If you’re stuck at 30% margins on client retainers, you’re working too hard for...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

If you’re stuck at 30% margins on client retainers, you’re working too hard for too little. Stop trading hours for dollars and turn your internal SEO workflows into a SaaS product. You'll push your margins past 70% and finally break the churn cycle.