How a Melbourne SaaS Company Rewrote Its Video Strategy in 2026

https://telegra.ph/Why-Treating-Video-as-an-Operational-Asset-Delivers-95-Message-Retention-for-Australian-Businesses-02-06

In early 2026, a mid-stage Melbourne software-as-a-service company with AUD 6.5 million ARR faced a simple but urgent problem: their video output was slow, expensive, and not moving the conversion needle