How a $20M E-commerce Brand Lost Faith in Outreach After a $60K Campaign Flopped

https://xn--se-wra.com/blog/niche-edit-on-a-live-page-vs-guest-post-on-a-thin-blog-the-2019-mistake-that-rewired-how-i-qualify-link-prospects-10414

Two years ago the marketing team at a mid-market apparel brand spent $60,000 on a broad outreach push: paid newsletter slots, influencer placements, and sponsored product mentions across 45 publications