Entertainment is shifting from passive viewing to active participation. By...

https://oscar-wiki.win/index.php/Why_Your_Banking_App_Thinks_It%E2%80%99s_a_Video_Game:_The_Rise_of_Gamification_in_Everything

Entertainment is shifting from passive viewing to active participation. By building apps that reward your time, fit perfectly on your phone, and suggest content tailored to your actual tastes, companies are turning viewers into active communities