Customer experience is key to keeping users coming back to digital platforms....

https://quebeck-wiki.win/index.php/What_Are_Signs_My_App_Experience_Is_Hurting_My_Brand%3F

Customer experience is key to keeping users coming back to digital platforms. When onboarding is simple and fast, users get started without frustration. For example, removing extra steps during signup lets people dive in sooner, boosting retention