An ecommerce strategy works best as a connected system. Track conversion rate...

https://oscar-wiki.win/index.php/Discount_Campaigns_Drive_Sales,_but_Repeat_Rate_Drops:_Why%3F

An ecommerce strategy works best as a connected system. Track conversion rate and repeat purchase rate alongside CAC, then link each decision to the next. The article also looks at where $199/month plans fit and what they need to deliver.