Across Europe, wellness is shifting from restrictive trends to...

https://www.copenhagenfashionsummit.com/how-consumer-attitudes-toward-alternative-wellness-are-changing-across-europe/

Across Europe, wellness is shifting from restrictive trends to hyper-personalized, daily rituals. We’re seeing a rise in digital communities that prioritize consistency, alongside a new wave of functional fashion designed to support movement in daily life